Zeebox Serves as Tonto to Second-Screen Lone Rangers

If you read my columns regularly, you’ll know that I’m a second-screen proponent. For those unfamiliar with the dual-screen concept, it suggests that tablet or phone often accompanies big-screen television watching, resting on the viewer’s knee and acting as a two-way, interactive, Internet-connected screen. Where the concept breaks down, however, is that no one really knows how second screens are used. It’s all a big guess.

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