Motorola’s making a big splash with the launch of Project Ara, an ambitious, open source hardware initiative that allows consumers to customize their entire phone, down to the specific components and display. Ara’s approach centers around an endoskeleton, or “endo,” that is the core frame holding the other components together. Consumers will be able to swap modules however they like: an old processor ditched for a snappy new one; a large display excised for a smaller screen with a physical keyboard; an additional battery in place of a camera.
